CAMBIO DE IMAGEN

El cambio de imagen corporativo puede necesitarse por causas negativas (disminución de ventas, el público no percibe el valor diferencial, falta de adaptación a las nuevas tendencias, crisis de reputación, &c) o positivas (nuevos clientes, diferentes productos/servicios que representar, necesidad de una imagen más poderosa, &c). Existen 2 tipos de cambios de imagen:

1. CAMBIO SUTIL

Respeta la imagen de empresa original, pero actualiza todos los elementos de la marca a las nuevas tendencias de consumo.

2. CAMBIO TOTAL

Reformula por completo la esencia de la marca, proponiendo una nueva dirección de futuro comercial.

SERVICIOS ESTRATÉGICOS

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